OK, you probably have to be 'of a certain' age, and British, to know the Tufty Club but it's from an age when the Royal Society for the Prevention of Accidents (no, really!) decided that small children needed to know more about road safety and that, obviously, a small animated squirrel and his weaselly mate were the best way forward.
Clearly we're not the only foreign company in China to have fallen foul of the less than perfect situation that exists on China's roads as the EU Chamber of Commerce (thanks to Danwei) have hit upon the true consequence of Tufty's non-existence in this market. They are organising road safety seminars because "Road accidents represent not only a human drama, but also a very important economic cost for the company, as the majority of victims of car accidents are between 25 to 55 years old. For a company, traffic accidents represent a significant part of their statistics for industrial accidents, and can affect their overall economic performance".
And here was I thinking that the main reason you wouldn't want your employees to be killed is because of a desire to preserve human life. Apparently not. Then again, that's clearly not the primary concern of a lot of road users (truck, bus, car, taxi, bike or foot) either in China.