Friday, November 24, 2006

Extreme Water

James Randi's website contains a lovely critique of Xooma X2O extreme water. I couldn't help noticing that, as Mr Randi points out, the list of elements includes Cadmium and Thallium:

Cadmium, according to Wikipedia: "has no constructive purpose in the human body. This element and solutions of its compounds are toxic even in low concentrations, and will bioaccumulate in organisms and ecosystems."

Thallium. In the news a lot lately as a suspect in the the recent poisoning in the UK of ex-KGB agent Alexander Litvinenko. According to the venerable BBC Thallium can "...attack the nervous system and internal organs... also cause hair loss, vomiting, and diarrhoea."

A Xooma website (Xooma does very much appear as a 'get rich quick from home' kinda organisation so pinning down the real home of Xooma isn't that straight forward) says their product has these qualities:
  • Cleanse the kidneys, intestines, and liver
  • Protect your body from free radical cell damage
I can't help thinking that there's something a bit odd about the marketing strategy for a product that lists two known toxins in the ingredients list for a health product. OK, I'm sure lots of products contain all sorts of toxins in tiny amounts that can't be eliminated, much like the fact that many products contain insect parts which are virtually impossible to eliminate. The key difference is you don't see "contains 36 insect parts per 100g" as part of the advertising!

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